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Active Brands case study

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Active Brands has fully integrated the eye-share system into their operations, achieving greater control and immediate visibility across all processes—no more lost invoices!

Invoices can be approved from anywhere, managers have more control of their respective departments and users can approve invoices instantly.

Monica Wexelsen-Freihow, Accounting Manager at Active Brands.

Enhanced Control and Accessibility

“We wanted our employees to use a single system for everything, and we’ve successfully developed and customized eye-share to meet all our needs,” says Monica Wexelsen-Freihow, Accounting Manager at Active Brands.

Active Brands utilizes eye-share Workflow Invoice along with modules for Travel, Contract, and General Ledger, all tailored to their specific requirements.

“Our goal was to eliminate the need for multiple systems and enable our employees to complete their daily tasks from a single access point. By customizing eye-share Invoice, we’ve achieved better oversight and control, and the ability to approve invoices from any location,” Wexelsen-Freihow explains.

Eliminating missing invoices

Active Brands Group is a leading supplier of sports and outdoor apparel in Scandinavia, with an annual turnover of 800 million NOK. Every one of the company’s 165 employees has an eye-share user account.

Wexelsen-Freihow, who played a key role in implementing eye-share Invoice in 2013, shares the challenges they faced before adopting the system:

“Our accounting department struggled to track invoices as they moved through the organization. With eye-share Workflow Invoice, we now have much greater control and can see the big picture immediately—no more missing invoices. Invoices can be approved from any location, giving managers more control over their departments and enabling users to approve invoices without delay,” she says.

Tailored to meet needs

Effective communication with the Eye-share team was crucial throughout the implementation process, as several customizations were made to align with Active Brands’ specific needs.

“Our contacts at Eye-share were very responsive, and we felt they genuinely listened to our needs. Our suggestions were either implemented right away locally or included in the next software release,” Wexelsen-Freihow notes.

Despite the installation of multiple modules and numerous customizations, training new users has been remarkably straightforward.

“Training new users is almost automatic because the system is so intuitive. We walk new users through the scanning process, but eye-share Workflow Invoice is so simple and nearly self-explanatory,” Wexelsen-Freihow adds.

About Active Brands

Active Brands is a leading supplier of premium sports and outdoor apparel in the Nordic region, with a turnover of approximately 800 million NOK and 165 employees across Norway, Sweden, Denmark, the USA, and China. While the Nordic region remains its home market, Active Brands also exports its strongest brands to Europe and the USA.

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